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Sony and Honda ain’t feelin’ the Afeela anymore

Afeela 1

Sony and Honda have lost that lovin' Afeela.

The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept, as it adjusts to slower EV demand and policy pullbacks. In a statement, Sony Honda Mobility (SHM) determined there was not a "viable path forward" after Honda recalibrated its EV strategy following steep losses.

Earlier this month, Honda said it would take a writedown of as much as 2.5 trillion yen ($15.7 billion) on its EV investments, representing the company's first annual loss in over 70 years as a public entity. The automaker also put the kibosh o …

Read the full story at The Verge.



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