Instagram’s updated algorithm prioritizes original content instead of rip-offs

Image: Kristen Radtke / The Verge

Instagram is making significant changes to how its system recommends content, with a focus on original content and increased distribution for smaller accounts. The slew of changes were announced by the company in a blog post today.

The biggest change deals with aggregators — accounts that download or screenshot other users’ videos and photos and repost them. Sometimes aggregators will credit the original poster by tagging them in the post or caption, but often, content is wholesale ripped off with no acknowledgment, and engagement is siphoned off from the person who created the content in the first place.

Instagram clearly has a problem with this and will begin removing reposted content from recommendations across the platform. The...

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