We’ve got a special Decoder today — I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber Villa at the Cannes Lions advertising festival in the South of France. I know, it’s a hard gig, but I do it for you. Amy has been on Decoder three times now , and she’s one of my favorite people to chat with — she is clear-eyed about what the advertising industry really is and does for brands and what all the money sloshing around the ad-supported internet really accomplishes. You’ll hear her say that she thinks the traditional chief marketing officer role is done for and that her job is driving business results using data and analytics. Verge subscribers, don’t forget you get exclusive access to ad-free Decoder wherever you get your podcasts. Head here . Not a subscriber? You can sign up here . That might sound straightforward, but it was a shocking statement at Cannes, which is w...
Silo is such a complicated show that even its showrunner gets confused sometimes. While filming the final seasons of the Apple TV sci-fi thriller, Graham Yost remembers two instances where he messed up details: once it was an actor who realized that a conversation they were about to shoot should've already taken place, the other involved the Japanese localization team pointing out that a subtitle didn't match what was going on onscreen. In both instances, the problem was ultimately fixed, but Yost's reaction was the same: "Oh shit, you're right." Keeping everything straight is one of the big challenges of working on such a complex series, a … Read the full story at The Verge. from The Verge https://ift.tt/RbwKhEV