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More Shohei Ohtani content is coming to TikTok

TORONTO, ONTARIO - NOVEMBER 01: Shohei Ohtani #17 of the Los Angeles Dodgers reacts after hitting a single against the Toronto Blue Jays during the fifth inning in game seven of the 2025 World Series at Rogers Center on November 01, 2025 in Toronto, Ontario. (Photo by Emilee Chinn/Getty Images)

Major League Baseball wants more of a footprint on TikTok. Just in time for spring training, the two companies announced Tuesday they were partnering to expand baseball content on TikTok, including creating an MLB hub in the app and, of course, bringing in more influencers.

Baseball is coming back after a season that was especially culturally relevant. The World Series last fall had its highest viewership in years, and an increasingly international audience tuned in to watch the Los Angeles Dodgers beat the Toronto Blue Jays after seven games and extra innings. There was a surge in interest on TikTok, too: The company says posts that includ …

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