Sony’s TV business is being taken over by TCL

The Bravia 8 II. — If the partnership goes ahead, TCL will have input into the development of future Sony Bravia TV models.

Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies have signed a non-binding agreement for Sony's home entertainment business, with TCL set to hold a 51 percent stake in the new venture, and Sony holding 49 percent.

With this partnership, TCL is elevating itself into the premium television landscape after innovating with leading technology over the last few years. Sony and TCL are aiming to finalize binding agreements by the end of March, and start operating the new joint company in April 2027, subject to regulatory approvals and other partnership conditions.

The ne …

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