Skip to main content

A-lister antics and Schedule A shenanigans

Summer blockbusters like the new Superman and Jurassic World movies may be doing great at the box office, but promoting them is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows, and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to make time for, and whether their clients will eat chicken on YouTube with Amelia Dimoldenberg or Sean Evans.

This week on The Vergecast, guest host Mia Sato talks to Vulture’s Fran Hoepfner to break down the ever-changing new media circuit, whether you’re a beloved A-lister, a formerly beloved A-lister, or an aspiring A-lister.

Subscribe: Spotify | Apple Podcasts | Overcast | Pocket Casts | More

Then, we take a deep dive with Sarah Fackrell into a controversial legal tactic brands are using to go after online sellers hawking everything from Grumpy Cat T-shirts to closet hooks.

Finally, Victoria Song joins Mia to answer a Vergecast hotline from a listener wondering whether an AI translator will be able to keep up with his partner’s Colombian mother. If you’ve got a question for us, call 866-VERGE11 or e-mail vergecast@theverge.com.

Want to learn more about what we talk about today? Here are some links to get you started:



from The Verge https://ift.tt/2wW6iYQ
Labels:

Comments

Post a Comment

Popular posts from this blog

Pandora Stories lets artists add commentary to their own playlists

Pandora launched Stories today, a tool that lets artists and creators add voice commentary to their own playlists. The Stories feature merges podcasts with music playlists, and is meant for artists to add context to an album, or for podcasters to experiment with new storytelling formats. The feature is part of Pandora AMP, the streaming service’s free Artist Marketing Platform that helps creators promote their work. To kick off the launch, Pandora’s prepared some Stories by artists like John Legend and Daddy Yankee, who tell listeners their personal stories interspersed between their own songs. There’s also a Stories playlist called Love Songs That Aren’t Really Love Songs , which includes commentary on individual songs like a podcast... Continue reading… from The Verge - All Posts https://ift.tt/2Xz1oNc
Post a Comment
Read more

Instagram’s updated algorithm prioritizes original content instead of rip-offs

Image: Kristen Radtke / The Verge Instagram is making significant changes to how its system recommends content, with a focus on original content and increased distribution for smaller accounts. The slew of changes were announced by the company in a blog post today. The biggest change deals with aggregators — accounts that download or screenshot other users’ videos and photos and repost them. Sometimes aggregators will credit the original poster by tagging them in the post or caption, but often, content is wholesale ripped off with no acknowledgment, and engagement is siphoned off from the person who created the content in the first place. Instagram clearly has a problem with this and will begin removing reposted content from recommendations across the platform. The... Continue reading… from The Verge - All Posts https://ift.tt/ECgcPAU
Post a Comment
Read more

We asked camera companies why their RAW formats are all different and confusing

When you set up a new camera, or even go to take a picture on some smartphones, you’re presented with a key choice: JPG or RAW? JPGs are ready to post just about anywhere, while RAWs yield an unfinished file filled with extra data that allows for much richer post-processing. That option for a RAW file (and even the generic name, RAW) has been standardized across the camera industry — but despite that, the camera world has never actually settled on one standardized RAW format. Most cameras capture RAW files in proprietary formats, like Canon’s CR3, Nikon’s NEF, and Sony’s ARW. The result is a world of compatibility issues. Photo editing software needs to specifically support not just each manufacturer’s file type but also make changes for each new camera that shoots it. That creates pain for app developers and early camera adopters who want to know that their preferred software will just work. Adobe tried to solve this problem years ago with a universal RAW form...
Post a Comment
Read more