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How AI infiltrated perfume

At a pristine, multimillion-dollar lab on the Manhattan waterfront, just down the street from a men's homeless shelter and the medical examiner's office, a slice of summer plum is being converted into fragrance code. This is the work of Osmo, a fragrance tech startup claiming to build artificial olfactory intelligence. Osmo has parlayed this innovation into offering turnkey fragrance compounding that promises a 48-hour sample turnaround from initial client prompt. In the time it takes your Amazon Prime order to arrive, you may now order a custom perfume.

Traditionally, creating a fragrance isn't fast. After a client provides a brief - usually a mood, memory, or concept - a perfumer begins weeks or months of formulation trials, compounding and revising dozens of modifications, or "mods." Each must settle before it can be evaluated for balance, projection, and drydown. Raw materials often need years of cultivation. Bottling, regulatory reviews, packaging, and testing follow. From concept to shelf, a single perfume can take six to 18 months - even longer in luxury. And like fine wines, fragrance materials vary with climate concerns. One year's yield will not smell like the next one …

Read the full story at The Verge.



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