Sendi Jia, a designer running her own studio between Beijing, China, and London, England, says she mainly uses AI generators like DALL-E to make fake photos for background panels or websites when her clients don't have access to real ones. That's helped clients with limited budgets, but it's also exposed just how much of the creative process AI can replace. Recently, a potential client working in a university contacted Jia about creating the logo for a new project. Then, they changed their mind. They had used AI to make it, they said.
Chinese graphic artists are rapidly experiencing the impact of image generators on their day-to-day work: the technology enables copycats and profoundly shifts clients' perception of their work, specifically in terms of how much that work costs and how much time it takes to produce. Freelance artists or designers working in industries with clients that invest in stylized, eye-catching graphics, like advertising, are particularly at risk.
Long before AI image generators became popular, graphic designers at major tech companies and in-house designers for large corporate clients were often instructed by managers to crib aesthetics from competitors or …
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