Skip to main content

Google agrees to crack down on fake reviews for UK businesses

Vector illustration of the Google logo.
Annoyed by fake reviews on business pages? So is the CMA. | Image: Cath Virginia / The Verge

Google will take firmer action against British businesses that use fake reviews to boost their star ratings on the search giant’s reviews platform. The UK’s Competition and Markets Authority (CMA) announced on Friday that Google has agreed to improve its processes for detecting and removing fake reviews, and will take action against the businesses and reviewers that post them.

This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeatedly engage in suspicious review activity. Google will also place prominent “warning alerts” on the Google profiles of businesses using fake reviews to help consumers be more aware of potentially misleading feedback. Individuals who repeatedly post fake or misleading reviews on UK business pages will be banned and have their review history deleted, even if they’re located in another country.

Google is required to report to the CMA over the next three years to ensure it’s complying with the agreement.

“The changes we’ve secured from Google ensure robust processes are in place, so people can have confidence in reviews and make the best possible choices,” CMA chief executive Sarah Cardell said in a statement. “This is a matter of fairness – for both business and consumers – and we encourage the entire sector to take note.”

Google made similar changes to reviews in Maps last year, saying that contributions “should reflect a genuine experience at a place or business.” However, those changes apply globally while Google’s commitment to improving reviews across all its properties appears to just apply to the UK for now.

The changes to reviews follow a CMA investigation launched against Google and Amazon in 2021 over concerns the companies had violated consumer protection laws by not doing enough to tackle fake reviews on their platforms. The CMA says its probe into Amazon is still ongoing and that an update will be announced “in due course.”



from The Verge - All Posts https://ift.tt/OGJ4cuy
Labels:

Comments

Post a Comment

Popular posts from this blog

Pandora Stories lets artists add commentary to their own playlists

Pandora launched Stories today, a tool that lets artists and creators add voice commentary to their own playlists. The Stories feature merges podcasts with music playlists, and is meant for artists to add context to an album, or for podcasters to experiment with new storytelling formats. The feature is part of Pandora AMP, the streaming service’s free Artist Marketing Platform that helps creators promote their work. To kick off the launch, Pandora’s prepared some Stories by artists like John Legend and Daddy Yankee, who tell listeners their personal stories interspersed between their own songs. There’s also a Stories playlist called Love Songs That Aren’t Really Love Songs , which includes commentary on individual songs like a podcast... Continue reading… from The Verge - All Posts https://ift.tt/2Xz1oNc
Post a Comment
Read more

Nomad’s 3-in-1 MagSafe Charger and the Sonos One are down to their best prices

Nomad’s minimalist Base One Max 3-in-1 is on sale for $95. | Image: Nomad Fancy phone chargers are nice, but they’re often too expensive to justify the cost. Nomad’s Base One Max 3-in-1 is one of those rare unicorns that delivers a lot of value for your money, however, thus making it worth the splurge. After all, the device can simultaneously charge a MagSafe-compatible phone, your Apple Watch, and a pair of AirPods (or another Qi-compatible device) — that’s something not even Nomad’s forthcoming Qi2 charger can do. What’s even better is that Nomad is currently selling the hefty, MagSafe-certified charger in both black and silver for its Black Friday price of $95 ($55 off). Designed with metal and glass, Nomad’s minimalist slab will look slick on any desk or bedside table. It’s also powerful, delivering up to... Continue reading… from The Verge - All Posts https://ift.tt/25YJfqR
Post a Comment
Read more

Asus’ foldable laptop goes on sale for $3,499.99

The Asus Zenbook 17 Fold OLED, more or less fully unfolded.  | Photo by Monica Chin / The Verge Asus’ first foray into the world of folding-screen laptops, the Zenbook 17 Fold OLED, is now on sale for $3,499.99, the company has announced . Asus says the laptop is being sold in the US via B&H and Newegg though as of this writing only Newegg seems to have the laptop available for immediate shipping, with B&H listing it as “coming soon.” That aligns with the Q4 target date given to us when we reviewed the laptop in August . At $3,499.99, Zenbook 17 Fold OLED is eye-wateringly expensive, but my colleague Monica Chin points out that it’s the first such device that starts to deliver on the promise of this new form factor. You can either use the laptop with its 17.3-inch 2560 x 1920 screen fully unfolded and paired with a bluetooth keyboard... Continue reading… from The Verge - All Posts https://ift.tt/P4q7sej
Post a Comment
Read more