Peloton appoints Apple Fitness Plus cofounder as new CEO

Illustration by Alex Castro / The Verge

Peloton’s got a new head honcho. The company announced that Ford executive Peter Stern will take over as CEO and President starting January 1st. Stern previously worked at Apple and Time Warner Cable.

“As a cofounder and driving force behind Apple Fitness Plus, Peter led his growth to millions of members, and is responsible for successfully scaling over a dozen other subscription services ranging from Ford BlueCruise to Apple iCloud to Time Warner Cable Home Security,” said Karen Boone, Peloton’s interim CEO, on today’s Q1 2025 earnings call. “Importantly, Peter has also been a passionate member of the Peloton community since 2016.”

In a Q&A with investors, Boone also emphasized that Stern was “known for execution” and that the ability...

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