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Oh, WoW

World of Warcraft, or WoW, is like the Red Hot Chili Peppers of the massively multiplayer online roleplaying genre: not only is it still going strong but it’s also somehow even bigger than you thought. World of Warcraft’s current numbers aren’t public, but one recent educated guess came in at 7 million paying subscribers, which, at $15 / month, would make the game a billion-dollar earner by itself. Its developer, Blizzard, merged with Activision in 2008, and Microsoft gobbled up both companies in 2022, but World of Warcraft remains a load-bearing spine of the newly formed corporate turducken. The game that redefined gold mining for the 21st century is still a 19th-century gold mine for its landlords.

It’s also thriving in a subscription...

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