Amazon’s new AI-powered Alexa might cost up to $10 per month

*Amazon launched its new Alexa-enabled Echo Hub in February*. | Photo by Jennifer Pattison Tuohy / The Verge

Last year, David Limp, Amazon’s former senior vice president of devices and services, hinted at charging for a more capable version of Alexa — and now we have an idea of how much it might cost. A report from Reuters suggests that Amazon’s AI-supercharged version of Alexa could cost anywhere from $5 to $10 per month on top of your Prime membership.

Sources tell Reuters that Amazon is aiming to launch the new Alexa in August, marking a “desperate attempt” to overhaul the voice assistant. The paid version of Alexa might not require users to keep saying “Alexa” when talking to the assistant. It will reportedly be capable of completing multiple requests in one prompt, such as writing a short email and ordering takeout from Uber Eats.

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