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The Disney Plus-Hulu merger is way more than a streaming bundle

A screenshot of Disney Plus on a TV, showing the Hulu tile.
It’s Hulu. In Disney Plus. | Image: Disney

As of today, Hulu is part of Disney Plus. Hulu still exists — it still even has its own app — but it’s also being bundled into Disney’s primary streaming service alongside all the company’s other content. Even the Disney Plus logo changed to integrate that iconic green Hulu hue.

From a product perspective, the Hulu integration is roughly what you’d imagine. Hulu is now a tile inside the app, next to Marvel and Pixar and National Geographic and the rest. The price hasn’t changed; it’s still US-only, and the app’s not going away. Hulu shows and movies will also show up in search results and recommendations; if you’re subscribed to Hulu, you’ll get everything seamlessly, and if you’re not, the app will try to convince you to sign up....

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