TikTok test automatically identifies products in videos and offers purchase links

Three screens showing some of what shopping on TikTok on your phone look like. — *An example of how product links currently appear in TikTok after the launch of TikTok Shop.* | Image: TikTok

TikTok Shop links could soon become a lot more common across the social media app. Bloomberg reports that the company is testing a new feature that automatically identifies products in the platform’s videos before offering a link to “Find similar items on TikTok Shop.” A spokesperson for the company was not immediately available to respond to The Verge’s request for comment, but it confirmed to Bloomberg that the feature is an early test.

Business Insider previously spotted a test of the same feature last November, and we found videos containing footage of the “find similar items on TikTok Shop” button from September and October last year. TikTok previously confirmed that it was testing the feature with a small number of users in the US...

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