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Podcasts are in the middle of a numbers and people crisis

Vector collage including images of a podcast microphone setup, the Spotify logo and the Apple Podcast logo.
The Verge / Photo from Getty Images

In the podcasting world, the year 2019 may seem like it happened in a parallel universe. Vulture’s Nicholas Quah deemed it the beginning of the “big podcasting era,” pointing to the millions of dollars that Spotify invested in building out its podcast operation — and the expected domino effect as other companies follow suit. “There was podcasting before 2019, and there will be podcasting after 2019. What podcasting will look like in 2024 remains very much up for grabs,” wrote Quah.

And although 2024’s outlook still isn’t entirely certain, it’s pretty obvious that the golden years are over. There were a staggering number of layoffs in podcasting and the audio world at large this year, hitting every entity from public radio to...

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