Here is a very dumb truth: for a decade, the default answer to nearly every problem in mass media communication involved Twitter. Breaking news? Twitter. Live sports commentary? Twitter. Politics? Twitter. A celebrity has behaved badly? Twitter. A celebrity has issued a Notes app apology for bad behavior? Twitter. For a good while, the most reliable way to find out what a loud noise in New York City was involved asking Twitter. Was there an earthquake in San Francisco? Twitter. Is some website down? Twitter.
The sense that Twitter was a real-time news feed worked in both directions: people went on Twitter to find out what was going on, and reporters, seeing a real-time audience of people paying attention to news, started talking directly...
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