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Xbox and PlayStation battle it out at The Sphere

The Sphere in Las Vegas lit up with an Xbox logo
Image: Microsoft

Microsoft and Sony have both spent thousands of dollars this week in marketing campaigns at The Sphere in Las Vegas. The $2.3bn attraction has been lighting up social media for weeks now, after U2 played the first-ever show at The Sphere last month. On Thursday night Microsoft lit up The Sphere with its new Xbox marketing campaign, and just a day later Sony chose The Sphere to showcase Spider-Man 2.

Both companies may have paid as much as $450,000 to get their campaigns displayed on The Sphere, after pricing for creative spots at the attraction leaked earlier this month. Microsoft worked with BCN Visuals to create its Xbox Sphere takeover on Thursday night, with a fully anamorphic 3D billboard on display that was similar to the takeovers...

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