Skip to main content

TikToks new feature asks creators to make branded videos for a chance at ad money

A TikTok logo surrounded by jazzy lines and colorful accents
Illustration by Nick Barclay / The Verge

TikTok is introducing a new way for creators to earn money — or at least take a chance at it.

The new monetization feature is similar to creator funds, except they’re set up by advertisers: A pool of money is set aside and creators are able to submit content for a chance at being selected by a brand. Creators then earn money from the pool based on metrics like views, clicks, and conversions. The program, called Creative Challenge, is open to users 18 years old and up who have at least 50,000 followers.

Videos submitted to the program must be “high-quality, well-edited, original content,” according to TikTok, meaning spammy low-effort content likely wouldn’t cut it. It also means that creators making ads for Creative Challenge are doing...

Continue reading…



from The Verge - All Posts https://ift.tt/q8KiLsX
Labels:

Comments

Post a Comment

Popular posts from this blog

Pandora Stories lets artists add commentary to their own playlists

Pandora launched Stories today, a tool that lets artists and creators add voice commentary to their own playlists. The Stories feature merges podcasts with music playlists, and is meant for artists to add context to an album, or for podcasters to experiment with new storytelling formats. The feature is part of Pandora AMP, the streaming service’s free Artist Marketing Platform that helps creators promote their work. To kick off the launch, Pandora’s prepared some Stories by artists like John Legend and Daddy Yankee, who tell listeners their personal stories interspersed between their own songs. There’s also a Stories playlist called Love Songs That Aren’t Really Love Songs , which includes commentary on individual songs like a podcast... Continue reading… from The Verge - All Posts https://ift.tt/2Xz1oNc
Post a Comment
Read more

Instagram’s updated algorithm prioritizes original content instead of rip-offs

Image: Kristen Radtke / The Verge Instagram is making significant changes to how its system recommends content, with a focus on original content and increased distribution for smaller accounts. The slew of changes were announced by the company in a blog post today. The biggest change deals with aggregators — accounts that download or screenshot other users’ videos and photos and repost them. Sometimes aggregators will credit the original poster by tagging them in the post or caption, but often, content is wholesale ripped off with no acknowledgment, and engagement is siphoned off from the person who created the content in the first place. Instagram clearly has a problem with this and will begin removing reposted content from recommendations across the platform. The... Continue reading… from The Verge - All Posts https://ift.tt/ECgcPAU
Post a Comment
Read more

We asked camera companies why their RAW formats are all different and confusing

When you set up a new camera, or even go to take a picture on some smartphones, you’re presented with a key choice: JPG or RAW? JPGs are ready to post just about anywhere, while RAWs yield an unfinished file filled with extra data that allows for much richer post-processing. That option for a RAW file (and even the generic name, RAW) has been standardized across the camera industry — but despite that, the camera world has never actually settled on one standardized RAW format. Most cameras capture RAW files in proprietary formats, like Canon’s CR3, Nikon’s NEF, and Sony’s ARW. The result is a world of compatibility issues. Photo editing software needs to specifically support not just each manufacturer’s file type but also make changes for each new camera that shoots it. That creates pain for app developers and early camera adopters who want to know that their preferred software will just work. Adobe tried to solve this problem years ago with a universal RAW form...
Post a Comment
Read more