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Meta explains how AI influences what we see on Facebook and Instagram

Nick Clegg against a blue background of Facebook logos.
Meta’s President of Global Affairs Nick Clegg (pictured) affirms the company’s commitment to transparency. | Kristen Radtke / The Verge

Meta has published a deep dive into the company’s social media algorithms in a bid to demystify how content is recommended for Instagram and Facebook users. In a blog post published on Thursday, Meta’s President of Global Affairs Nick Clegg said that the info dump on the AI systems behind its algorithms is part of the company’s “wider ethos of openness, transparency, and accountability,” and outlined what Facebook and Instagram users can do to better control what content they see on the platforms.

“With rapid advances taking place with powerful technologies like generative AI, it’s understandable that people are both excited by the possibilities and concerned about the risks,” Clegg said in the blog. “We believe that the best way to...

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