Google is in hot water over video ads

Illustration: The Verge

Google is facing scrutiny over claims it misled advertisers about where it places video ads — and whether it violated US sanctions. As reported earlier by The Wall Street Journal, research from the analytics company Adalytics suggests that Google “may have cost media buyers up to billions of digital ad dollars” by putting ads on sites in ways that violate Google’s own standards.

The report centers around one of Google’s video ad formats, called TrueView, which the company places on YouTube and other sites across the web, called Google video partners. These ads appear during videos and give viewers the option to skip the entirety of the advertisement after five seconds. Advertisers only pay for the ad if a viewer watches at least 30...

from The Verge - All Posts https://ift.tt/SFcaqyr

Comments

Pandora Stories lets artists add commentary to their own playlists

Pandora launched Stories today, a tool that lets artists and creators add voice commentary to their own playlists. The Stories feature merges podcasts with music playlists, and is meant for artists to add context to an album, or for podcasters to experiment with new storytelling formats. The feature is part of Pandora AMP, the streaming service’s free Artist Marketing Platform that helps creators promote their work. To kick off the launch, Pandora’s prepared some Stories by artists like John Legend and Daddy Yankee, who tell listeners their personal stories interspersed between their own songs. There’s also a Stories playlist called Love Songs That Aren’t Really Love Songs , which includes commentary on individual songs like a podcast... Continue reading… from The Verge - All Posts https://ift.tt/2Xz1oNc

Experts are furious over the FCC’s rosy picture of broadband access

To hear the Federal Communications Commission tell it, this is a golden age for broadband access in the United States. According to a newly released report from the agency on the digital divide, the gap between rural and urban internet access has “narrowed substantially, and more Americans than ever before have access to high-speed broadband.” Between the end of 2016 and the end of 2017, the number of Americans without broadband access fell from about 26 million to about 21 million, the report found. But experts, and even some commissioners at the FCC, say the report is flawed. The data underlying it, they argue, doesn’t truly capture what broadband looks like in rural America — leaving lawmakers and government officials with a warped... Continue reading… from The Verge - All Posts http://bit.ly/2HOPCZj

London health workers to receive free e-bike loaners to avoid public transport

Gocycle’s e-bikes are being offered as part of the plan. | Image: Gocycle Key National Health Service (NHS) workers in London are being offered a three-month e-bike loan to help them commute to work while social distancing. There are currently 20 Gocycle GS loaner e-bikes available, with more brands like Raleigh soon to join. The e-bikes and Abus locks and helmets are being distributed as part of a plan being organized by London-based e-bike retailer Fully Charged. Interested NHS workers can register their interest on this Fully Charged page , which also calls on other bike manufacturers and sponsors to pledge their support. Not only will free e-bikes reduce commuting costs for essential workers, but it will also help them avoid having to travel in close proximity to others on public transit. Transport for... Continue reading… from The Verge - All Posts https://ift.tt/2QQxBOf

Latest Technology

Search This Blog