Netflix might ruin password sharing for everyone

Illustration by Nick Barclay / The Verge

Netflix is betting that a password-sharing crackdown will reverse its dwindling revenue and wavering subscriber count. The company has historically never enforced its policy of one account per household. Now, by making members pay to share their subscriptions with people who live in other homes, Netflix will cash in on all those users they’ve been missing out on for all these years, right?

Well, it might not be that simple.

Netflix — where co-founder and now-former CEO Reed Hastings once said “password sharing is something you have to learn to live with” — told investors last year that password sharing contributed to the streamer’s first loss in subscribers in over a decade. After months of testing throughout Latin and Central America, N...

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