Bing on Edge barges in on Bard

Window of Microsoft Edge developer on macOS with a red arrow pointing to the Bing AI advertisement while on Google’s Bard site. — *A developer build of Microsoft’s Edge browser displays an invitation to use the new Bing if the user is on Google’s Bard page.* | Screenshot: Umar Shakir / The Verge

Microsoft’s Edge can be a great Chromium browser alternative to Google’s Chrome, but the former is displaying some annoying new rivalry antics: advertising Microsoft’s Bing AI chatbot while you’re trying out Google’s Bard AI. As pointed out by developer and Twitter user Vitor de Lucca, a new developer version of Edge will now display a new Bing ad next to the Google Bard URL.

When pointing Edge to bard.google.com, a new animated “compare answers with the AI-powered new Bing” slide appears in the upper-right side of Edge’s address bar. Then, the text slides back to the right and leaves behind a Bing icon that seems pretty redundant considering a similar icon is off to the right by default.

Screenshot: Tom Warren / The...

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