Snap launches a new business to help retailers with AR shopping

*Example of the ARES footwear try-on feature.* | Image: Snap

For years, Snapchat has allowed you to try on new lipstick shades, hats, and outfits from major retailers. But starting today, you’ll be able to apply these Snapchat-powered capabilities in other apps.

Snap just announced a new business unit, AR Enterprise Services (ARES), that’ll equip retailers with tools so you can try on clothes, jewelry, and more from various brands — all from the comfort of your home.

The new ARES business aims to help retailers increase conversions and reduce return rates with augmented reality shopping tools. To this end, ARES will provide its customers with professional services, including product marketing to customer support. That’s in addition to tools included in its first solution — the “Shopping Suite” —...

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