Twitch is going to make pre-roll ads way less annoying

Illustration by Nick Barclay / The Verge

Twitch is sharing a road map for features it’s working on for 2023. Among them are changes to the way ads are run, new first-party tools to help with chat engagement, and tools to help streamers manage their brand deals. But the biggest is making pre-roll ads less annoying.

For 2023, Twitch is working on changing how ads are displayed during a stream. As described in an open letter from chief product officer Tom Verrilli and chief monetization officer Mike Minton:

In the first half of this year, we’re making two changes to improve the way ads work for viewers and channels: First, we’re updating the way disabling pre-roll works for channels. Running three minutes of ads per hour in any way will disable all pre-rolls – they no longer have...

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