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Elon Musk teases ‘higher priced’ Twitter Blue subscription with no ads

An image showing Twitter’s logo inside of another Twitter logo
Illustration by Alex Castro / The Verge

Elon Musk says Twitter will roll out a new “higher priced” Blue subscription that doesn’t show ads on the platform. The current $7.99 per month Twitter Blue subscription promises 50 percent fewer ads when compared to “non-verified people,” although this feature hasn’t been rolled out yet.

A more expensive, ad-free subscription might be Twitter’s answer to Blue’s disappointing subscriber numbers and Twitter’s 40 percent decline in ad revenue, something The Verge’s Alex Heath reports on in his latest Command Line newsletter. In addition to the new tier, Musk says Twitter’s also working on a way to decrease the frequency and size of ads on Twitter, which he’s hinted at in the past.

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