The Apple Watch Action Button’s sole purpose is to do your bidding

Close-up of the Action button, speakers, and microphones on the Apple Watch Ultra — *Buttons and smartwatches belong together.* | Photo by Amelia Holowaty Krales / The Verge

For me, the worst part about running in cold weather isn’t the freezing wind, black ice, or the fact that my face feels like it’s been stabbed with one thousand needles. It’s the 10 seconds spent shivering as my icicle fingers navigate through menus to launch an Apple Watch workout. Ten seconds isn’t much, but it’s enough for the cold to seep into your bones because you’re not moving. That’s why I was stoked for the Apple Watch Ultra and one of its key new features: the Action Button.

The Action Button is a programmable physical button that’s exclusive to the Ultra. Unlike the digital crown or side button, it isn’t hard-coded to do any one thing. Instead, you can program it to do anything you want. Sort of.

Apple placed the button on...

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