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Sony’s new A7R V camera uses a dedicated AI processor to identify and track subjects

Front view of the Sony A7R V camera body with no lens attached, on white a background.
The Sony A7R V looks a whole lot like other Alpha cameras until you look closer at its rear LCD. | Image: Sony

Sony is trying to reclaim any technological footing it lost last year to the Nikon Z9 and Canon EOS R3 cameras. While Sony was at the forefront for years with advanced features like real-time autofocus and eye tracking, its competitors have recently made huge strides to catch up. Now, Sony is announcing its new $3,899.99 A7R V camera — set to launch in mid-December — and it’s baking in an AI processing unit for the sole purpose of getting back in the lead of the autofocus rat race.

The A7R V maintains the massive 61 megapixels of the prior A7R IV, but the backside-illuminated full-frame sensor and Bionz XR processor are now paired with a dedicated AI processing unit. These new AI smarts allow the autofocus to detect and distinguish...

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