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The iPhone 15 ‘Ultra’ could replace the Pro Max

The iPhone 14 Pro and 14 Pro Max
The iPhone 14 Pro and 14 Pro Max. | Photo by Amelia Holowaty Krales / The Verge

Apple could introduce a new naming scheme when it releases the iPhone 15 next year, replacing the current “Pro Max” branding with “Ultra.” This is according to Apple tracker Mark Gurman, who also expects the iPhone 15 to come with some “bigger changes,” including USB-C.

The Pro Max name first appeared with the iPhone 11 in 2019, and adding Ultra branding to the iPhone lineup wouldn’t be all that surprising. Apple already launched the new Watch Ultra with the moniker earlier this month, and added the name to its M1 Ultra processor. Apple also introduced a minor change to its naming scheme with the iPhone 14, bringing back the seemingly retired “Plus” name to the iPhone 14 Plus.

The iPhone 14 isn’t even a month old yet, but other rumors...

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