Google will let LGBTQ-plus merchants tag their businesses in Maps

*What better time for this announcement than Pride Month?* | Image: Google

Google is adding a label to Maps that lets people identify their business as being LGBTQ-plus-owned, joining Yelp, which has a similar label. While Google Maps has had labels like LGBTQ-friendly and Transgender Safe Space for years, the company says that the new business identity attribute will help people who choose to support diverse businesses and could help queer people find nearby communities.

Just like with Google’s other labels for Black-owned, Latino-owned, veteran-owned, and women-owned businesses, the LGBTQ-plus-owned label has to be added by the verified owner of the business profile. (It’s not like other Maps metadata, which can be added by community members.) The labels can show up throughout the Google Maps interface, and...

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