WhatsApp sets its sights on the US

With more than 2 billion users, WhatsApp is already one of the most popular messaging apps in the world. But its largest markets are all outside of the US. Now, Facebook, the parent company of WhatsApp that recently rebranded to Meta, is hoping to change that.

Starting this weekend, Meta is kicking off the first-ever US marketing push for WhatsApp, focusing on the privacy offered by the app’s encryption. The first TV ad will air Sunday during the AFC Championship Game, comparing unencrypted messages to a stranger opening your physical mail. Similar ads touting WhatsApp’s privacy will soon start appearing on billboards around the country and online.

The goal of the marketing push is to get more people in the US to switch to WhatsApp by...

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Android Addition Opens FIDO Password Killer to Billions

The FIDO Alliance hammered another nail into the passwords coffin with the announcement that devices running Android 7.0 or higher will be compatible with FIDO2. Certification of Android 7.0+ means devices running those versions of Google's mobile operating system will support FIDO2 out of the box or through a software update. FIDO2, introduced last year, provides a FIDO Web authentication standard that combines the World Wide Web Consortium's Web Authentication specification with FIDO's Client-to-Authenticator protocol. from TechNewsWorld https://ift.tt/2GQVG4f

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