The Mustang Mach-E is helping Ford find new customers

Ford has sold more than 7,000 Mustang Mach-E SUVs so far, and it says 70 percent of those buyers have never owned one of the company’s cars.

For comparison, Ford told The Verge that 39 percent of people who bought the more affordable 2020 Escape were new to the brand.

So what does that 70 percent figure actually mean?

Well, if Ford keeps up the pace and meets its goal of selling 30,000 Mustang Mach-Es in the US in 2021, then it’s a promising sign the company is doing important work in attracting new customers. It’s also evidence that a really capable electric car can help Ford carve out new market share, and that some early production issues haven’t scared away unfamiliar buyers. That could be good news for the all-electric version of...

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Pandora Stories lets artists add commentary to their own playlists

Pandora launched Stories today, a tool that lets artists and creators add voice commentary to their own playlists. The Stories feature merges podcasts with music playlists, and is meant for artists to add context to an album, or for podcasters to experiment with new storytelling formats. The feature is part of Pandora AMP, the streaming service’s free Artist Marketing Platform that helps creators promote their work. To kick off the launch, Pandora’s prepared some Stories by artists like John Legend and Daddy Yankee, who tell listeners their personal stories interspersed between their own songs. There’s also a Stories playlist called Love Songs That Aren’t Really Love Songs , which includes commentary on individual songs like a podcast... Continue reading… from The Verge - All Posts https://ift.tt/2Xz1oNc

Experts are furious over the FCC’s rosy picture of broadband access

To hear the Federal Communications Commission tell it, this is a golden age for broadband access in the United States. According to a newly released report from the agency on the digital divide, the gap between rural and urban internet access has “narrowed substantially, and more Americans than ever before have access to high-speed broadband.” Between the end of 2016 and the end of 2017, the number of Americans without broadband access fell from about 26 million to about 21 million, the report found. But experts, and even some commissioners at the FCC, say the report is flawed. The data underlying it, they argue, doesn’t truly capture what broadband looks like in rural America — leaving lawmakers and government officials with a warped... Continue reading… from The Verge - All Posts http://bit.ly/2HOPCZj

London health workers to receive free e-bike loaners to avoid public transport

Gocycle’s e-bikes are being offered as part of the plan. | Image: Gocycle Key National Health Service (NHS) workers in London are being offered a three-month e-bike loan to help them commute to work while social distancing. There are currently 20 Gocycle GS loaner e-bikes available, with more brands like Raleigh soon to join. The e-bikes and Abus locks and helmets are being distributed as part of a plan being organized by London-based e-bike retailer Fully Charged. Interested NHS workers can register their interest on this Fully Charged page , which also calls on other bike manufacturers and sponsors to pledge their support. Not only will free e-bikes reduce commuting costs for essential workers, but it will also help them avoid having to travel in close proximity to others on public transit. Transport for... Continue reading… from The Verge - All Posts https://ift.tt/2QQxBOf

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