Tesla raises price of ‘Full Self-Driving’ option to $10,000

Illustration by Alex Castro / The Verge

Tesla’s “Full Self-Driving” option, which currently enables Autopilot features like changing lanes on highways and automatic car parking, now costs $10,000, or $2,000 more than before. The price rise only covers the US for now, where the company’s Full Self-Driving functionality has just launched in limited beta, allowing Autopilot’s advanced driver-assist features to be used on local roads as well.

Tesla CEO Elon Musk announced the price increase in a tweet last week in response to the launch of the Full Self-Driving beta to a select group of customers. At the time, he said similar price increases would come to other markets with the beta. Musk has said he expects Full Self-Driving to see a “wide release” before the end of the year.

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