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Netflix announced this week that a number of its fall films will have exclusive theatrical runs before they start streaming. This isn’t the first time Netflix has debuted its films in theaters — a few hit theaters first last year, too — but this year’s theatrical slate is much larger and seems to indicate something of a shift in strategy.
This year, Netflix is putting 10 movies in theaters ahead of time, up from just three last year (though a fourth was added later). It’ll range from a quiet relationships drama (Noah Baumbach’s Marriage Story) to an over-the-top comedy (the Eddie Murphy- led Dolemite Is My Name) to prestige fare (Martin Scorsese’s The Irishman).
That’s a significant portion of Netflix’s fall film slate, and it includes...
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