Uber customers who live in Denver may notice something strange when they open the company’s app today: a tiny train car with the word “transit” next to it, sitting atop the list of usual ride-hailing options. A quick tap produces a list of bus or train routes as well as the expected fare price and end-to-end directions. It’s the first example of Uber’s year-long effort to integrate public transportation options into its app.
According to the company’s transit team, the goal is to discourage people from using their personal vehicles by offering more transportation options, whether that’s a bike, scooter, or now, a bus or train. It’s no secret that Uber wants to become the “One Ring” for transportation, the app that brings all other modes...
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