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Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent

The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge

Citing "significant increases in memory and storage component costs," in a statement given to Fortune, Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent.

The cheapest products in Amazon's lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick 4K Max also rose by over 40 percent to $84.99, and the base level Kindle now costs $149.99, a nearly 37 percent increase.

Amazon's flagship Echo Dot Max smart speaker, which launched last year, now costs $119.99, up from $99.99. Apple increased the price of its comparable HomePod Mini this summer to $129 from $99.99, …

Read the full story at The Verge.



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