PC makers are not ready for the MacBook Neo

A photo of a person using a laptop with their feet propped up on a window. — This thing is poised to eat their lunch. | Photo by Amelia Holowaty Krales / The Verge

The MacBook Neo is here, and it took no time at all for an executive from a major PC manufacturer to put their foot in their mouth trying to discuss this new competition from Apple's $600 laptop. On Asus' latest earnings call, CFO Nick Wu said that the Neo and its aggressive entry-level pricing were "certainly a shock to the entire market." Wu also disclosed that Asus had some knowledge of Apple developing the Neo back in 2025, much as many of us had heard rumors of a MacBook with an iPhone chip for months - and yet, Asus and other PC makers seem to have been caught flat-footed.

What's worse is these company executives don't even seem to r …

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Pandora Stories lets artists add commentary to their own playlists

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