The Verge’s guide to Amazon Prime Day 2025

Apple AirPods Max spinning next to a Nintendo Switch 2 controller and Fire TV remote and Fire TV Stick.

Amazon’s mega sale is nearly upon us. This year, Prime Day will kick off on July 8th and run through July 11th, which, for those counting, is twice as long as previous years. Most everything else will likely be the same — well, aside from Amazon’s so-called “Today’s Big Deals” feature — making it a great time to stock up on essentials and save ahead of tentpole shopping events like Black Friday and Cyber Monday.

As usual, we’ll be here to highlight all the discounts, limited-time promos, and Prime-exclusive deals worth picking up. We’ll also be pulling together any early deals we stumble upon in the run-up to the main event, along with a selection of tips so you can stretch your dollar that much further on robot vacuums, OLED TVs, noise-canceling headphones, and a variety of other Verge-approved gadgets.

After all, every little bit counts, right?

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