Model 3 owners love their Teslas but increasingly not Elon Musk: survey

Illustration by Kristen Radtke / The Verge; Getty Images

Bloomberg’s latest survey of thousands of Model 3 owners presents a conflicted view of Tesla and its CEO Elon Musk, suggesting that while owners are happy with their cars they’re souring on Musk himself. The survey, which asked 5,000 Model 3 owners a series of questions about their vehicles and views on Tesla and Elon Musk more generally, follows a similar project from 2019, making it possible to track how sentiment has shifted over time.

Perhaps the most interesting aspect of the survey is the divergence in opinion on the Model 3 itself, versus the man whose name is so closely intertwined with the Tesla brand. Overwhelmingly, respondents strongly agreed that the car is enjoyable to drive, and said that it’s been more reliable than...

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