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Can HBO Now survive HBO Max?

Game of Thrones

HBO entered the world of streaming in 2014 with the launch of HBO Now, the first real direct-to-consumer option WarnerMedia gave to people who wanted HBO but didn’t want to spend money on cable packages. But with WarnerMedia’s focus shifting to its new streaming service, HBO Max, HBO Now’s future has become unclear — if it has one at all.

There will be a few different ways to subscribe to HBO in seven months, including two ways for cord-cutters: HBO Now and HBO Max. While the former has been a cornerstone for WarnerMedia’s (who owns HBO) streaming plans since it launched years ago, all focus is now on HBO Max. Parent company AT&T hasn’t announced any plans to combine the two streaming services, and the company told Fast Company in...

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