Twitter’s heir apparent isn’t X or Threads

Twitter’s heir apparent isn’t X or Threads — it’s Bluesky

Bluesky feels like the big winner right now.

I’ve been covering Bluesky ever since I got my invite in April 2023. I’ve felt the platform has always had promise, especially with features like feeds with custom algorithms and the ability to let users pick their own moderation filters. But for a long while, it didn’t have the critical mass of users that I could follow to make it the first social network I load up every day.

Over the course of this month, that’s changed. It added 700,000 new users in a week. Then, it crossed the 15 million-user mark. This week, CEO Jay Graber said it crossed more than 20 million users and had been adding more than a million users per day.

Part of the interest in Bluesky is that it looks and feels like a...

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