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Formula 1 is reportedly forcing some F1 creators to change their names

An F1 car driving on a track, with a crowd behind it.
An F1 single-seater during the Formula 1 Live Barcelona Road Show on June 19th, 2024. | Photo: David Zorrakino / Europa Press via Getty Images

Creators whose online identities center around Formula 1 racing have been changing their handles lately, and they seem to be reluctant to say why. But the reason may be because they’re being asked to by F1 itself, who’s rumored to have been sending cease and desist orders to certain creators with monetized accounts that use its branding.

Among the abrupt branding changes was Paddock Project (formerly F1r the Girls), an F1 fan podcast. Paddock didn’t mention receiving a cease and desist letter when announcing the change, instead writing that the new name “reflects where we are and where we’re headed.”

F1 influencer Mikaela Kostaras, who also recently...

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