How Lego builds a new Lego set

The Verge’s Sean Hollister holds up a Lego Polaroid camera.

Marc Corfmat was a teenager when he began to compete for Lego’s ultimate prize: the chance to design an official set. He and his brother Nick had been building custom Lego creations ever since they were kids, sometimes in California, sometimes during vacations at their grandparents’ home in La Rochelle, France. They shared their models on YouTube and posted their creations to Lego’s website, but interest from the Lego world came slowly, if it came at all.

Then, in 2020, the brothers started having some luck. The Lego Ideas program gives fans the chance to turn their designs into reality, offering both fame and a small fortune — 1 percent of net sales — to anyone who can convince 10,000 peers and The Lego Group that their set deserves to...

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