Amazon is bringing a whole lot of AI to Thursday Night Football this season

Amazon’s Thursday Night Football commentators talking during a preseason game. — *Amazon’s still showing a football game... but it has some ideas about what else it can do.* | Image: Amazon

This NFL season, if you watch a Thursday Night Football game on Amazon Prime Video, you’re likely to see all sorts of new on-screen stuff. If a team finds itself in a late-game drive with everything on the line, you might see a graphic telling you whether the team should go for it on fourth down. When the quarterback snaps the ball, the broadcast might automatically highlight the most open receivers down the field. And as the team marches down the field, you might see lines on the field not just showing a kicker’s field goal range but the exact spot from which he’s more than 50 percent likely to nail the game-winner.

For its second season as the official broadcast partner of Thursday Night Football, Amazon is leaning on AI tools and...

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