Nokia reveals new logo to remind you it doesn’t make phones anymore

The new Nokia logo. | Image: Nokia

Finnish telecoms firm Nokia has redesigned its logo to remind the world that it doesn’t make mobile phones anymore.

“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Nokia CEO Pekka Lundmark told Bloomberg. “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”

Nokia revealed its new brand identity on Sunday at MWC — the first major redesign of the firm’s logo in nearly 60 years. The company has come a long way since its founding as a single paper mill operation in 1865. Its original logo featured a salmon head — a reference to the Nokianvirta river by which...

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