Nothing will open a physical store in London by the end of the year

A photo of the front of Nothing’s upcoming store. — *The store is due to open soon in London’s Soho district.* | Image: Nothing

Nothing plans to open its first physical retail location in London’s Soho district before Christmas this year, the company has announced. The store will be located at 4 Peter Street, between Gosh! Comics and the London outlet of fashion brand Supreme. News of the store comes a day before Nothing is due to announce its latest pair of earbuds, the Ear Stick, which it will sell at the store alongside its other devices.

In the past, Nothing has used pop-up locations to promote and sell products, but this is the first time the company will have a permanent retail presence. Nothing CEO Carl Pei has said in the past that his ambition is for Nothing to compete with Apple, which has long operated a global network of stores to offer sales and...

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