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Facebook’s trust problem isn’t about being understood

Facebook CEO Mark Zuckerberg and News Corp CEO Robert Thomson Debut Facebook News last year Facebook CEO Mark Zuckerberg and News Corp CEO Robert Thomson debut Facebook News last year

One of the most common and beloved tropes on a reality show comes when a contestant announces, often with a melodramatic flourish, that they are “not here to make friends.” It’s an ingenious and endlessly useful phrase — one that is both recognizably true (the contestant’s only real goal is victory) and terrifying in its implications. A person who is not here to make friends is signaling that they might do anything to win. They lie, they cheat, they throw a glass of pinot grigio in your face — whatever it takes to become become the bachelorette.

I thought of the phrase on Wednesday while reading Mark Zuckerberg’s comments, during Facebook’s quarterly earnings call, about his new goal for the 2020s. He said (emphasis mine):

“We’re also...

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