Hulu will soon show users ads when videos are paused

Hulu is preparing to roll out a new advertising format that users will notice when they pause a video.

The new advertising unit isn’t a video, like Hulu subscribers are accustomed to, but is similar to a pop-up. When a user pauses a video, an image will appear on-screen that acts as a transparent banner ad. An example can be seen above.

Vice president and head of advertising platforms Jeremy Helfand told TechCrunch the new ad format is like “a car billboard on the side of the road” that catches someone’s attention. The ad won’t appear until a few seconds after the user hits pause, and the goal is to keep the advertisement somewhat related to what people are watching. Helfand noted in a blog post on Hulu’s website that the company...

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Pandora Stories lets artists add commentary to their own playlists

Pandora launched Stories today, a tool that lets artists and creators add voice commentary to their own playlists. The Stories feature merges podcasts with music playlists, and is meant for artists to add context to an album, or for podcasters to experiment with new storytelling formats. The feature is part of Pandora AMP, the streaming service’s free Artist Marketing Platform that helps creators promote their work. To kick off the launch, Pandora’s prepared some Stories by artists like John Legend and Daddy Yankee, who tell listeners their personal stories interspersed between their own songs. There’s also a Stories playlist called Love Songs That Aren’t Really Love Songs , which includes commentary on individual songs like a podcast... Continue reading… from The Verge - All Posts https://ift.tt/2Xz1oNc

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Nintendo Switch Online reaches more than 100 retro games

Illustration by Alex Castro / The Verge Nintendo has hit a milestone with the ever-growing library of retro games included in its Nintendo Switch Online service. The next batch will take the number of available games past 100, with five new titles resulting in a total of 104. In keeping with recent form , the latest additions are, well, not necessarily blockbuster releases. Here’s the list: Caveman Ninja: Joe & Mac , a prehistoric action game released in arcades and ported to the SNES by Data East in 1991 Magical Drop 2 , a 1996 Data East puzzle game for the SNES that was originally on the Neo Geo but never previously got a Western release Super Baseball Simulator 1.000 , a SNES baseball game released by Culture Brain in 1991 Spanky’s Quest , a 1991 SNES action game by Natsume... Continue reading… from The Verge - All Posts https://ift.tt/3eXBE7D

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